Print Design

Copywriting

In these days of increasing patient choice and declining corporate health insurance there's an important new truth emerging in the way medical professionals need to market their services...

Quite simply most people won't be choosing your services on the basis of your technical capabilities. They'll be asking themselves 'is this expert approachable?', 'can I depend on them?', 'will they take an interest in me?'

This is precisely why the 'tone of voice' you project through your website is so important - and why it makes sense to invest a little bit in the services of our professional copywriter.

With a great deal of experience of presenting medical professionals – see our showcase – he will inject the professional objectivity and human empathy needed to attract and reassure patients.

It might well be the deciding factor when patients choose.